Monday, March 25, 2013

Don't Burn Out Your Facebook Friends

    I plan to add many posts relating to social media marketing, as I believe it is definitely the future of network marketing, however there is much to know and learn, so It will take many posts to cover it. I’ll start here with the most important part.


    I have spent a lot of time looking into the social media marketing strategy and Facebook is unquestionably the place to focus your attention, with 1.1 billion users, almost everyone on the planet with internet access and a heartbeat, has a Facebook account. The biggest problem I have found, with people on Facebook is the overwhelming misuse of it as a network marketing tool, in life as well as business. Far too many people are taking the same old approach that they use in regular network marketing and completely burning out, what could be their best resource. In network marketing your “Warm Market” is your most important resource and once you burn it, it’s very difficult to recover from it. Unlike standard warm markets, with social media you can very easily get your information in front of all of them as well as have the potential to get it to all of their friends, in only a couple of minutes a day, but you HAVE TO DO IT RIGHT. Just imagine that you have 100 Facebook friends and many have a whole lot more, you post a link that 10% of them like and share it, and so on. Now one post has the opportunity to be seen by 1,000’s of people, but it has to be the right kind of post (We'll get more into that at another time).

   I’m sure you all have had the friend on Facebook that posts every mundane detail of their life, when they wake up, what they have for breakfast, when their in traffic, as well as sharing every single post they find like it’s all the most exciting stuff in the world, and so on. Usually these are people without a life that spend all day on Facebook and have nothing better to do then join EVERY cause and get everyone else on board. Well if you're like me and I assume most of us are, even if you don’t want to be rude and unfriend them, then you most likely have done what I do to most of them and cut off their posts to my news feed. I’m still friends with them and I like them, but I don’t care what they are watching on TV right now and I don’t want to have to spend hours going through 100’s of pointless posts to see what my other friends are up to, most of us that have other things to do, spend only a little time on Facebook and want to get through it quickly, so we can get back to our real lives. If you are one of these people, I can assure you, you probably have already burned your chance at social media marketing, as all of your friends will already assume your posts are pointless and have cut you off of their news feeds already. There's a slim chance for you to recover from this, but no promises.

    Now that we're clear on what not to do, lets move on. The most important part of social media marketing is to be very selective of what you post and do not post more than 2 or 3 times a day, preferably each at different times. Also do not always blatantly post your opportunity, (Unlike what you are probably being told, at first you shouldn't post it at all or hassle all your friends and family in any way into immediately joining something you can’t even explain to them without having someone else do it, that’s a huge red flag of people thinking it’s not worth their time. Why would they jump into something you don't even know yourself) as people will just browse over it and think oh there they are again with that stupid MLM thing and have no interest in your opportunity now or ever. You must follow the point I try to make over and over in all of my posts, don’t be overly aggressive, just take your time and earn some credibility, learn how to sell your product or service first, before trying to get more people to join. Unlike the way you're told to try and recruit someone first and then sell them later if they don’t want to join. I get this if the company and it’s products or services are worthless, like most are, but if you truly believe in the company and the products or services, why wouldn't you want to show everyone the services first and once they are a customer, then show them the opportunity, it would be a whole lot easier for them to understand it then. 

I simply believe that this is just the standard system that has been used in MLM far too long, get peoples interest by making them believe they’ll make $1,000’s in 30 days and be financially independent in 90 days, by just adding it to their list of things to do. (Please trust me, there is no such thing as getting rich in 90 days, I don’t care what you have been told, if you were one of the VERY, VERY, few professional recruiter sales people who could do this, you wouldn't be reading this post and you would already be rich). The best way to do this is to post things that could be beneficial to the majority of people you know, posts that give good advice on life or links to good general information. It’s also very important to know how to write and use posts, (That’s a whole subject of its own) so lets just focus on posting links to others articles for now. I hope for this blog to be a good resource for all to use to find articles that are good to post on their Facebook pages, but there are so many too choose from. Some of my favorite are from Anthony Robbins, Jim Rohn, Darren Hardy, Steve Jobs and the list goes on and on, just randomly pick one or two a day and make sure they don’t lead to sites where there is a bunch of ad’s or get rich quick gimmicks or you’ll just cause more harm than good. Make sure you have read the article you're posting a link to, so if someone reads it and asks you something, you know what you’re talking about.

     What you want to do is give your friends a glimpse into your life and what you're doing right now, without shoving your opportunity down their throat and trying to solve all of their problems. Let them see that there is so much more to this than just the opportunity itself, that its not just a way to earn money, but a way to improve their life in many ways. Personally one of my favorite things of Multi Level Marketing is the community desire to constantly improve on themselves, much more than almost any other type of business, it’s a general mentality of constant self improvement. This to me is a huge draw to get peoples attention and it gets overshadowed by everyone pushing the get rich quick crap. Let your friends see that you are working on much more than just trying to make money and you’ll have a lot more credibility when you want to show them the opportunity, but you need to really be working on yourself for it to have any meaning.

And remember no more than a few posts a day, so be selective.

I found a great article that also explains the downside of over posting or posting pointless updates: "Don't Give Your Friends Reason To Use Facebook's Unsubscribe Option"

Thank you for reading and the best of luck in all your endeavors, 

+R. Michael Gonzalez

Please ask questions or leave opinions in the comment section, as I welcome any outside opinions and will answer any questions that are made directly and honestly.

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